It is very much natural that we utilize the product and service of industries to a greater extent. We go for a branded concern for purchase. We care a lot about the prices alone and we will not much take care about the quality.
It is because we trust the advertisements and branded names. The trust we keep over the business organizations will turn against us if their products are not certified with ISO.
The International organization of standardization helps us a lot to buy quality products and services through the certification provided after proper auditing and inspections.